Roswell earned its name because its shape evoked visions of Unidentified Flying Objects, indelibly linked with the alleged UFO sightings in Roswell in 1947.

A WHOLE NEW LOOK AT ZERO TORQUE

• What if the shape of a putter head could shape the golfer’s behavior? Years of player fitting have proven something extraordinary: equipment doesn’t just respond to a stroke — it shapes it. Subtle changes in head design, weighting, and visual geometry can instantly transform how a golfer sets up, swings, and ultimately performs. This understanding inspired the Roswell 90 — a radically intuitive mallet engineered to enhance consistency and confidence for golfers of every level. Roswell 90 combines three powerful ideas.

DESIGN PRINCIPLE 1: BETTER AIM ISN'T OPTIONAL

• At ten feet, just one degree of misalignment is enough to miss the hole completely. Roswell 90 is precision-engineered to eliminate that uncertainty Its refined, square-inspired geometry incorporates multiple parallel and perpendicular visual cues, both subtle and bold, to guide your eyes and hands into perfect alignment. Golfers immediately feel the difference: "I don't even have to think about aiming - it just happens." If you consider yourself a streaky putter, there are two likely culprits. The first is inconsistent aim. Roswell 90 gives you instant visual feedback — showing you when you’re square, and when you’re not. Improve your aim. Improve your putting. With Roswell 90, better alignment is only the beginning.

DESIGN PRINCIPLE 2: A STRAIGHTER STROKE PATH EQUALS BETTER RESULTS

• The second culprit for streaky putters: too much rotation. For most golfers, a Straight-Back-Straight-Through stroke path delivers the best consistency. Why? Because it reduces variables. Less arc means a smaller window for error. The Roswell 90’s square geometry doesn’t only look stable. It feels stable. Its shape naturally encourages a straighter path, almost like your stroke is gliding on invisible rails. Less arc. More putts starting on line. The visual design and zero-torque construction work together to keep your stroke true and repeatable.

DESIGN PRINCIPLE 3: THE FACE MUST BE SQUARE AT IMPACT

• Nothing affects roll more than face angle at impact. Even half a degree open or closed sends the ball off-line. Roswell 90 was designed to fight that. Its zero-torque design naturally resists twisting during the backswing and through impact to help keep the face square longer. The result? Less manipulation, less correction, and dramatically more consistent start lines. The putter works with you, not against you — physically reducing rotation while giving instant visual feedback if you add extra motion.