Grip Fitting finds the proper grip size and addresses the different preferences and physical needs of a player. Using exact sizing tools and through a detailed evaluation of the player’s feel preferences and physical needs; the right size, material and texture grip can be chosen. The right size grip will allow a player to hold a club with the proper grip pressure, a key element in swinging the club comfortably and efficiently. The right size also improves the consistency of every type of shot the player will play. The right material and texture for the primary conditions of play provide security and comfort from address through impact and to finish of the golf swing.